Air New Zealand: Broadcast Graphics Refresh

The challenge was to refresh a long-running onboard graphics package while remaining faithful to Air New Zealand's established brand guidelines.

As part of my role at GEE, I was responsible for producing Air New Zealand's monthly entertainment highlights reel, which was shown onboard across the airline's fleet. While the visual toolkit was already well established, I identified an opportunity to introduce a subtle creative refresh that would inject new energy into the graphics without losing the consistency passengers had come to recognise.

The concept focused on evolving the existing design language through more playful typography and stronger integration between imagery and graphic elements. Rather than treating titles and photography as separate components, I explored ways of embedding key artwork directly within the typography. Each monthly bumper became a bespoke composition, with imagery selected to reinforce the featured content. For example, promotional artwork from The Flash was integrated within the letterform itself, creating a stronger visual connection between the title and the programme being promoted.

The resulting styleframes demonstrated how a considered evolution of the existing graphics package could create a more engaging onboard viewing experience while remaining fully aligned with the Air New Zealand brand. Following approval, the concepts became the foundation for the monthly storyboards and final animations.

Role: Art Direction, Styleframes, Storyboarding & Motion Design

Click the image above to view the completed motion project.