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Box Sign Concept Design

Air New Zealand: Graphics Kit Redesign


Air New Zealand

Role Played:

Art Director

At GEE I was responsible for updating Air New Zealand's monthly highights reel (Hype reel) that was played onboard. I was always trying to find ways to get more creative within the confinements of their guidelines and proposed a small refresh of the graphics toolkit. The original hype reel graphics had been in circulation for many years and was in need of some fresh energy. Each bumper would have different copy to reflect the best content of that month. For example the 'Flashy tv shows' bumper shows an image of the main character from 'The Flash' contained in it's corresponding letter 'F'.

Click the top image to see video project.

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