Betsson casino wanted a video that helped explain the benefits of using an online casino over a conventional brick and mortar one. The aim was to make this video visually interesting and dynamic but not overly cheesy like most online casino advertising.

I used a stripped back colour palette using Besson's brand colours and designed a 2D/ 3D hybrid aesthetic to reflect the nature of the company. 3D to create the familiarity of a physical place and the 2D to reflect the online aspect.