Skeleton Productions: Brand Manifesto Art Direction

The challenge was to translate Skeleton Productions' newly developed brand identity into a distinctive motion language for a brand manifesto film.

Working from the company's updated brand guidelines, I explored how the core visual elements could become more than static design assets by giving them purpose within the narrative. The identity was built around a series of frames based on common video aspect ratios, providing the opportunity to develop a visual system that could underpin the entire film.

Rather than using these frames purely as graphic devices, I positioned them as storytelling tools. Throughout the concept, the frames became windows into new ideas, opening to reveal cinematic imagery and allowing the visuals to break beyond their boundaries. They also evolved into visual metaphors, representing creativity confined within a frame before expanding into something much larger, reinforcing the manifesto's message about unlocking ideas and creative potential.

Alongside the narrative exploration, I developed a visual language that combined typography, graphic design and three-dimensional imagery to create a dynamic mixed-media aesthetic. The result was a series of styleframes that established how the brand could move, communicate and express itself consistently across the film.

Role: Art Direction, Concept Development & Styleframes

Click the image above to view the completed motion project.