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Box Sign Concept Design

Deloitte: Marshalls Concept



Role Played:

Art Director

Deloitte is one of the "Big Four" accounting organizations and the largest professional services network in the world. They were wanting to create a set of videos that explained how car finance worked for prospective buyers in car dealerships. We went one step further in our proposal by suggesting a bespoke approach to the user where they can enter their own details and the videos will then be personalized towards the user.

I took inspiration from high end car showrooms and created a modern stylized 3D environment using Arnold renderer in Cinema 4D. The end video would have incorporated an actor on green screen moving through this digital environment whilst stopping to explain key features and gesturing towards where the graphics would be placed post-production.

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