Deloitte: Personalised Car Finance Experience

The challenge was to develop a premium visual direction for a series of explainer videos that simplified car finance while creating a more engaging and personalised customer experience.

Working with Marshalls on a proposal for Deloitte, the brief centred on helping prospective car buyers better understand finance options through a series of educational films for use within dealerships. Rather than creating a conventional explainer, the concept explored a personalised experience where customers could enter their own details and receive video content tailored specifically to their circumstances, making the information more relevant and engaging.

To support this vision, I developed the art direction for a contemporary three-dimensional environment inspired by the clean architecture and atmosphere of premium automotive showrooms. The visual language combined refined lighting, minimal forms and spacious compositions to create an environment that felt modern, aspirational and aligned with the quality of the customer experience Deloitte wanted to deliver.

The concept was designed around a live-action presenter filmed on green screen, allowing them to move naturally through the digital environment, interact with key messaging and guide viewers through the finance journey. This approach demonstrated how live action and motion graphics could work together to transform complex financial information into an engaging and accessible experience.

The project demonstrates how considered art direction can shape both the visual identity and overall customer experience, using immersive environments and personalised storytelling to elevate educational content.

Role: Art Direction, Concept Development & Styleframes