Augmented reality proof of concept
Art Direction, Design & Animation: Matt Richings
Production Company: Adam&EveDDB
John Lewis were preparing to launch a range of Star Wars themed drones in store and wanted a promotional video to drive traffic to a launch party at their Oxford Street store in London. I was tasked with creating an impactful sequence that displayed the range of toys they had in store. I was provided with still images of the toys and a few brand assets to work with. Although the video wasn't commissioned due to time constraints client side I still enjoyed working with this iconic brand assets.
I even did a quick animation test to see how I could add movement to the provided still assets.