Role Played:

Art Director, Motion Graphic Designer

Air New Zealand: Monthly Inflight Highlights

The challenge was to create fresh, engaging motion graphics every month while maintaining a consistent visual identity across a long-running onboard series.

Created for Air New Zealand's monthly inflight entertainment highlights, each edition introduced passengers to the latest films, television and music available onboard. Working within an established brand system, every animation needed to feel recognisably Air New Zealand while bringing a fresh creative approach to each month's content.

Over the course of almost three years, I designed and animated a wide range of motion graphics, developing bespoke concepts for each edition while respecting the programme's visual guidelines. The identity centred around a circular graphic language, with colour playing an important role in helping passengers quickly identify different content categories, including blue for movies, green for television and pink for music.

Working primarily in Adobe After Effects, I combined motion graphics, kinetic typography and extensive rotoscoping to seamlessly integrate graphic elements with live-action footage. Each month required more than ten original graphics to be designed and animated within tight production deadlines, ensuring every edition felt visually engaging without losing consistency across the series.

Alongside the monthly production work, I also developed a refreshed creative direction for the programme that explored new ways to evolve the visual identity while retaining the recognisable elements that passengers had come to associate with the Air New Zealand brand (styleframes below).

The result was a scalable motion graphics system that balanced creativity with consistency, delivering a fresh onboard experience month after month while supporting one of the airline's most recognisable recurring content formats.