Box Sign Product Launch Video
Art Director, Motion Graphic Designer
Box Sign is Box's solution to e-signatures on their platform. When I think of signtures I think of the end mark and how that's made. Signatures can be uploaded or drawn digitally using a finger or stylus. I chose to link scenes together using a flowing 'signature line' that animated off the stylus as it drew. I then combined that with a dynamic camera movement in C4D to produce the hero shots.
Ultimately the client wanted to go with a cleaner and minimalist design which is reflected in the final version. You can see some of the initial concepts that didn't make the cut below.