Role Played:

Art Director, Motion Graphic Designer

I was given an open brief to animate Adam&EveDDB's in-house production department 'Cain&Abel' logo in a creative way, the only rule was that the ident had to start and end on the logo so that a looping sequence could be made when a few variations have been produced. I tried to encompass all that the department does such as animation, 3D motion graphics, video production etc.

I used a variety of techniques in my ident including modelling and animating a graphics tablet 'stylus' for the ampersand (&).