Role Played:

Art Director, Motion Graphic Designer

Edmiston: 'The E100'

The challenge was to transform a printed magazine into a premium digital experience that reflected the world of luxury superyachts.

Created for Edmiston, one of the world's leading superyacht brokerages, this promotional film showcased The E100, the company's quarterly lifestyle and yacht magazine. The objective was to generate excitement around each new edition while reinforcing the premium craftsmanship, exclusivity and attention to detail synonymous with the Edmiston brand.

Working across concept development, styleframes, storyboards and final animation, I created a motion-led promotional film that elevated the publication beyond a traditional magazine preview. Through carefully considered camera movement, typography and transitions, the animation treated the magazine as a luxury object, allowing key editorial spreads, photography and features to take centre stage while maintaining a refined, cinematic pace.

Designed to reflect the sophistication of both the publication and the yachts it celebrates, every visual decision focused on creating a polished viewing experience that complemented Edmiston's premium brand identity. The result was an elegant promotional film that captured the quality of The E100, encouraging viewers to engage with the latest issue while reinforcing Edmiston's position within the luxury yachting industry.