Role Played:

Art Director, Motion Graphic Designer, Editor

Chopard: Mille Miglia Promotional Film

The challenge was to capture the elegance, heritage and excitement of one of the world's most iconic classic car races while reflecting Chopard's luxury brand identity.

Created for Chopard, the official timekeeping partner and long-standing sponsor of the Mille Miglia, this promotional film celebrated the atmosphere and prestige of the historic Italian road race. The creative direction needed to balance the timeless character of the classic cars with a modern, cinematic style that complemented Chopard's premium positioning.

Leading the visual direction for the project, I developed the styleframes and art direction before editing the supplied footage into a compelling narrative. Motion graphics, typography and animation were carefully integrated throughout the film to enhance the pace and energy of the race while allowing the craftsmanship of the classic cars and the sophistication of the Chopard brand to remain the focal point.

To maximise the campaign's reach, I delivered the final film in both 16:9 and 9:16 formats, ensuring the visual language translated seamlessly across widescreen and social-first platforms without compromising the cinematic quality.

The result was a premium promotional film that combined art direction, editorial storytelling and motion design to celebrate one of motorsport's most prestigious events while reinforcing Chopard's association with timeless craftsmanship and luxury.