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Prevayl Pro TVC
Art Director, Motion Graphic Designer
Prevayl is a 'smart' sportwear tech brand that uses a body sensor to capture biometrics through the Prevayl app.
My role was art directing and animating the 2D and 3D graphics to help support the filmed footage. I designed and animated pulsing tracking dots on the actors clothing to exaggerate the main feature of being able to tap your phone on the sensor to find out fitness stats. I also designed and animated the phone and sensor sequences.
The video was edited to 4 different formats and used across social media, website and TVC. My tracking dot designs were subsequently used throughout Prevay's digital marketing.
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