Role Played:

Art Director, Motion Graphic Designer

Prevayl is a 'smart' sportwear tech brand that uses a body sensor to capture biometrics through the Prevayl app.

My role was art directing and animating the 2D and 3D graphics to help support the filmed footage. I designed and animated pulsing tracking dots on the actors clothing to exaggerate the main feature of being able to tap your phone on the sensor to find out fitness stats. I also designed and animated the phone and sensor sequences.

The video was edited to 4 different formats and used across social media, website and TVC. My tracking dot designs were subsequently used throughout Prevay's digital marketing.