Role Played:

Art Director, Motion Graphic Designer

Prevayl

The challenge wasn't simply visualising fitness data, it was making invisible technology feel tangible, intuitive and seamlessly integrated into the athlete's experience.

Prevayl combines performance sportswear with biometric sensing technology, allowing users to capture real-time fitness data through a discreet body sensor and companion app. For the launch campaign, my role was to develop a motion language that clearly communicated how the technology worked while complementing the live-action footage and premium product aesthetic.

Working as both Art Director and Motion Designer, I designed a series of 2D and 3D graphics that brought the technology to life. Pulsing tracking markers highlighted the embedded sensor within the garments, visually connecting the athlete to the app and reinforcing the seamless interaction of simply tapping a phone against the sensor to retrieve performance data. Alongside this, I created animated product sequences for the mobile interface and sensor which helped explain the user journey in a clear and engaging way.

Every graphic was designed to feel like a natural extension of the Prevayl brand where it was technical enough to communicate advanced performance tracking, yet subtle enough to keep the focus on the athletes and the product itself. The motion graphics enhanced the storytelling without overwhelming the live-action footage, creating a premium campaign that balanced innovation with simplicity.

The final campaign was delivered across multiple formats for television, social media and digital platforms. The tracking marker system I developed became a recognisable visual asset beyond the launch film, forming part of Prevayl's wider digital marketing and reinforcing a consistent visual identity across future brand communications.