Role Played:

Art Director, Motion Graphic Designer

Prevayl is a tech-infused sportswear brand that utilizes a body sensor to capture biometrics via their app. As the art director and animator, I supported the filmed footage with 2D and 3D graphics. This included designing and animating pulsing tracking dots on the actors' clothing to highlight the ability to retrieve fitness stats by tapping your phone on the sensor, as well as creating sequences for the phone and sensor.

The resulting video was edited into four different formats and utilized across various platforms, including social media, the Prevayl website, and TVC. The tracking dot designs I created were even used in Prevayl's digital marketing efforts, further highlighting the success of the project.