Role Played:

Art Director, Motion Graphic Designer

The challenge was to showcase a range of warming products through a promotional film that felt informative, engaging and visually distinctive.

Created for Haago, a leading manufacturer and supplier of warming pads, this product animation was designed to promote the company's range while communicating the benefits of each product in a clear and compelling way. The objective was to create a motion-led campaign that balanced product education with strong visual storytelling.

Leading the project from concept through to final delivery, I was responsible for every stage of the creative process. This included developing the creative treatment, producing moodboards, styleframes and storyboards, before designing and animating the final film using a combination of 3D animation, motion graphics and typography.

By overseeing the entire production pipeline, I was able to ensure a consistent visual language from the initial concept through to the finished animation. Every creative decision was considered to support the product messaging while maintaining a polished, Scandi aesthetic that reflected the Haago brand.

The result was a promotional product animation that combined art direction, 3D animation and motion design to create an engaging brand film that clearly communicated Haago's product range and value proposition.