Role Played:

Motion Graphic Designer

Tonies: Bringing Words to Life

The challenge was to create animated typography that became an integral part of the storytelling, reinforcing the playful personality of the Toniebox.

Created for Tonies, this promotional film introduced the Toniebox through a combination of live-action footage and expressive motion graphics. My role was to design and animate dynamic typography that highlighted key messaging while seamlessly integrating with the existing footage, ensuring every animation felt like a natural extension of the story rather than an overlay.

Using camera tracking and rotoscoping, I positioned typography within the live-action scenes, allowing words to interact with their surroundings and become part of the environment. Rather than simply displaying text, each animation was designed to reflect the meaning of the words themselves. Phrases such as "hip wiggling" were brought to life through playful movement, creating a direct visual connection between the narration and the animation.

Every typographic animation was crafted to match the joyful energy of the Toniebox, helping to engage both children and parents while supporting the product's friendly, imaginative brand identity. The result was a motion-led promotional film where typography became a storytelling device, adding personality, rhythm and visual interest throughout the narrative.