Role Played:

Art Director, Motion Graphic Designer

Truly Hard Seltzer

The strongest product launches don't just showcase what's inside the can, they create a brand experience people want to be part of.

As Truly Hard Seltzer expanded into the UK market, the launch campaign needed to introduce the brand with confidence while establishing it alongside more established names in the category. Built around the message "No One Is Just One Flavour," the creative celebrated individuality, positioning each drink as an expression of personality rather than simply another beverage choice.

Working from concept development through to final animation, I developed a cast of stylised characters that gave each flavour its own personality. Inspired by fashion, music and youth culture, each character embodied the energy and attitude of a different flavour, reinforcing the campaign's message that "No One Is Just One Flavour."

To give the launch film greater impact, I developed a series of premium 3D product visuals that placed Truly on the same visual playing field as more established drinks brands. Carefully considered lighting, materials and studio environments gave each can a premium finish, while dynamic camera moves and transitions created a sense of energy and momentum throughout. I also introduced a glowing line motif that threaded through the film, acting as a unifying graphic element that connected the characters, flavours and product shots into one cohesive visual journey.

The result was a vibrant, character-led launch film that introduced Truly to a new UK audience through a bold and memorable visual identity. By combining expressive storytelling, premium product visualisation and a cohesive motion language, the campaign captured the brand's playful personality while helping establish its presence in a competitive market.