Role Played:

Motion Graphic Designer

Virgin Atlantic: Sale Campaign

The challenge was to create a dynamic campaign animation that captured attention across social media and digital out of home, while maintaining the bold, recognisable identity of the Virgin Atlantic brand.

Created for Virgin Atlantic, this promotional campaign supported a seasonal sale across both digital and physical advertising channels. Working from supplied artwork, I was responsible for translating the static campaign assets into a cohesive motion language that would engage audiences across a wide range of formats.

From concept through to final delivery, I animated the campaign across four bespoke versions, adapting the creative for multiple deliverables while ensuring consistency throughout. With full creative control over the animation, I established the timing, transitions and movement of each design element, creating a visual rhythm that enhanced the messaging while retaining the bold, premium feel of the campaign.

The finished animations were rolled out across Virgin Atlantic's social media channels and displayed on digital out of home (DOOH) screens nationwide, delivering a consistent campaign experience across both online and public environments.

The result was a versatile multi-platform campaign that combined motion design and thoughtful animation principles to maximise impact across every touchpoint.