Box: Box Sign
Art Director, Motion Graphics Designer
Box approached me to design a product launch video for their 'Box Sign' feature. I was tasked to create a visual narrative that resonated with their customers and for it to feel part of the Box brand. As it was for a product launch which was being shown worldwide it had to also be visually interesting and dynamic.
When I think of signtures I think of the end mark and how that's made. Signatures can be uploaded or drawn digitally using a finger or stylus. I chose to link scenes together using a flowing 'signature line' that animated off the stylus as it drew. Below are my initial concepts visualizing how I could show e signatures across different devices.
Click the top image to see video project.