Truly: Campaign Art Direction

The challenge was to develop a vibrant visual language that celebrated the individuality of Truly's flavour range while creating a cohesive campaign identity across the film.

Working from live-action footage supplied by the production team, I developed the art direction for a promotional film introducing Truly's range of flavoured drinks. The brief was to enhance the existing performances through motion graphics that reflected the brand's energetic, expressive personality while helping each product stand out.

To create a stronger narrative throughout the film, I assigned each character their own colour palette and flavour identity, allowing every performance to feel visually distinctive while reinforcing the product range. This colour-led approach became the foundation of the creative direction, influencing the graphic treatments, lighting and transitions across the campaign.

To further express the feeling and energy associated with each drink, I introduced animated line work that interacted with the performers, highlighting gestures and movement while creating visual connections between scenes. Alongside this, I developed a series of three-dimensional styleframes that explored how the graphics, products and live-action footage could work together within a cohesive visual system. Although some concepts evolved during the feedback process, the project established a strong creative foundation that balanced bold expression with a consistent brand aesthetic.

Role: Art Direction, Styleframes & Visual Development

Click the image above to view the completed motion project.